About Us

We create and curate cannabis lifestyle experiences. Our apparel is designed to challenge the outdated stereotype of cannabis culture as lazy or unmotivated — instead, we represent those who move with purpose, creativity, and intention. Through modern, high-quality streetwear, we showcase cannabis as a lifestyle rooted in style, confidence, and self-expression.

Alongside our apparel, we craft small-batch infused wines and cocktails, made to elevate moments and connect people. For those who appreciate boutique-quality flower and concentrates, we source premium product directly from trusted growers, providing access without the inflated dispensary price tag. We also highlight and review products to help our community discover quality, transparency, and authenticity in their cannabis journey.

This is cannabis culture, redefined — crafted for the ones who live elevated.

Our Story

We started this journey in 2019 — not as entrepreneurs first, but as consumers who understood where the culture was headed. Even then, we knew cannabis was bigger than smoke sessions and stereotypes. While most people were still making brownies and baked edibles, we asked a different question:

What if you could drink the experience?

We were inspired by the artists who shaped our taste — Jay-Z, Rick Ross, 50 Cent — icons who turned lifestyle into legacy through their own liquor brands. If they could redefine the bar experience, then we could redefine the high. So we began crafting infused wines and cocktails that blended flavor, feeling, and vibe into something you could sip — smooth, slow, and intentional.

As for fashion, the vision was just as clear. The cannabis apparel space was loud, cheesy, and stuck in the past — not reflective of the people who actually live this life. Our influences — Kanye West, Virgil Abloh, Pharrell Williams, Ibn Jasper — showed us that clothing can be art, identity, and message. So we set out to create streetwear that was high-quality, modern, and expressive — not the boardwalk cannabis tees you’ve seen a thousand times.
This is apparel for the elevated.

Today, our brand represents a lifestyle — one built on intention, creativity, and enjoying the moment. Whether you’re sipping one of our infused cocktails or stepping out in our apparel, the message is the same.

Cannabis isn’t a habit. It’s culture. It’s expression. It’s a lifestyle.